About Us

Two Nine The Label is a Jewellery and accessories label based in New Zealand.

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Two Nine was born from the desire to create affordable high quality jewellery pieces that you can wear everyday. We believe that timeless jewellery constantly keeping up with the trends should be accessible for all. We want our jewellery to stay with you through every moment, every trend and every adventure.

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Meaning behind the name Two Nine:

"Two Nine was named after the number 29 - my birthday, and a number that has come to mean so much more than a date. In numerology, 29 represents growth, confidence, and stepping fully into who you are. It's about becoming comfortable in your own skin, trusting yourself, and showing up as your most authentic self. This brand has been something I have been working towards for a long time, and launching on the 29th felt symbolic of a new chapter. Two Nine is about feeling powerful, beautiful, and confident everyday, and wearing pieces that reflect exactly who you are."

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"29 symbolises stepping into your power after growth - becoming confident, refined, and fully yourself."

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- Bella Lister 

Founder of Two Nine The Label